"RUNNER'S ROADS" - An App/Fitness Service

I made this concept with a lot of assumptions while challenging myself to work within the limits of a Canva template.

I kept the same typography, logo style, and button while making it about another service.

The fitness service: RUNNER'S ROADS is the name I came up with for an app concept that helps intermediate to advanced runners find new routes near them. To be clear, the target market would not be running novices (Like me!)

The context assumed for the copy:

I imagined this as a simple landing page that is tied into a Social Media UGC campaign.

Imagine a potential app user has already demonstrated interest for RUNNER'S ROADS by viewing at least 40%~ of a 60-90 reel where a trusted runfluencer (I may have made that term up) talks about how RUNNER'S ROADS has helped them improve their running by giving them fresh challenges. i.e. "RUNNER'S ROADS has helped me find brand new places to run while coaching me to improve previous runs!"

If they are interested, they tap on the link and that's where this landing page, and it's copy would tie in to the runfluencer's UGC.

The CTA would take them to an app download page depending on their smartphone's OS.

This is only one concept I want to provide for this project. I would like to expand on this landing page and create a proper mockup with more time.