Redesign: Esselunga Presto Spesa

Esselunga is an Italian company operating in the retail sector with supermarkets and superstores.

The Presto Spesa service was created to streamline the self-service shopping experience. However, the company’s current device does not effectively reflect this concept. Therefore, the aim of this work is to improve both the UI and UX of the virtual shopping list device.

Process

To achieve this, I used 4 steps:

• Observation: How people used the device, major challenges, and most used features.
• Information Architecture: Organization of content on pages, and navigation structure using sitemaps.
• Heuristic Evaluation: Usability study to verify compliance with heuristics.
• Prototype: Redesign with Figma.

Comparison

The overall structure of the information has been placed on a single page, giving more importance to buttons (enlarging the touch surface) and the last item entered (using illustrations). In addition, the list and its total count are always available and accessible for you to check.