Reddit User Research Brief

I explored Reddit’s user ecosystem to identify key needs and pain points, revealing three main personas:

1. Casual Content Seeker (Lurker): Users like Sarah, who consume content but struggle with poor search functionality and irrelevant posts.
2. Active Community Participant: Users like Carlos, who love engaging but find spam and low-quality content frustrating.
3. Dedicated Moderator & Creator: Users like Priya, who build communities but face inefficiencies with outdated moderation tools and limited analytics.

Key Findings:

• Needs: Better content discovery, streamlined notifications, and advanced moderation tools.
• Pain Points: Overwhelming irrelevant content, clunky search, and inefficient moderation processes.

Opportunities for Design:

Reddit can improve user satisfaction by enhancing search, personalizing content, and empowering moderators with intuitive tools. These changes will make Reddit more efficient and rewarding for all user types.