Push Notifications - Barnes & Noble

My goal for Barnes &Noble's push notifications is for mobile users to be informed about relevant updates and information in a friendly voice.

Push notification 1: exclusive discounts

Notification: SALE! READ ALL ABOUT IT! Get 15% off your purchase sitewide today

Effectiveness: When a notification is in the same tone as the brand, it assures customers that they are with the same type of people who shop here. The customer could get a chuckle with a history reference and would want to check out what is on sale.

Push notification 2: back in stock item

Notification: ALERT! THE WAIT IS OVER! Great news! Happy Place by Emily Henry is back in stock -- grab your copy before it's gone!

Effectiveness: Creating a sense of urgency might encourage users that this hot item is back and should get it before it sells out again. Also, acknowledging that the wait is over for the user might remind them that they were waiting for this item to come back in stock.

Push notification 3: delivery update

Notification: A special world is on its way! Get excited! Your books are coming your way! Track your package.

Effectiveness: This notification is an update to the customer's order and it is good to know that the anticipation of the recent order is on its way!

Push notifications 4: delivery issue

Notification: Delivery Update. Your order is delayed due to unforeseen circumstances. We'll keep you updated. Track your package.

Effectiveness: This notification is a delivery update and customers would appreciate the updates, in case there was an urgency in getting the order.

Push notification 5: cart abandonment

Notification: Oops, you left something behind! Your next great story is just a checkout away

Effectiveness: This notification acts as a gentle nudge to remind customers that there are items they've left in their cart, encouraging them to complete their purchase.