Push Notification Design for FlipKart

Platform: Flipkart

Flipkart operates as an e-commerce marketplace connecting buyers with various sellers. Their revenue comes from commissions on sales, advertising fees, and subscription services like Flipkart Plus.

Design Process

1. Research on brand voice
2. Find out how Flipkart communicate with users on social media
3. Analyze tone of voice applied on its website
4. Search current push notifications to feel the style
5. Craft the push notifications based on the findings

Brand Tone of Voice

The tone is friendly, engaging, and customer-centric, often using conversational language to connect with users. Flipkart emphasizes trust, convenience, and a wide variety of choices, aiming to make shopping a pleasant experience.

Communication Style Analysis

Flipkart’s communication across platforms like Facebook and Twitter is consistent with its brand tone of being friendly, engaging, and customer-centric. They use a conversational and approachable language to interact with users, often addressing issues directly and providing updates on new features and services.

Push Notifications for 4 Different Scenarios

1. Discount Offered

Title: "Exclusive Deal Just for You"

Body: "Grab amazing discounts on your favorite products. Shop now and save big!"

Explanation: This notification highlights the value proposition and creates urgency without being overly pushy, encouraging immediate action.

2. Shipping Delay

Title: "Update on Your Order"

Body: "We’re experiencing a slight delay. Track your order for updates. Thanks for your patience!"

Explanation: This is concise and transparent, maintaining trust by informing users of the delay and providing an action to track their order.

3. Order Confirmed

Title: "Order Confirmed"

Body: "Your order is confirmed. View details and we’ll notify you once it ships. Thank you!"

Explanation: This provides assurance and a sense of security, offering a clear action (viewing order details) to keep users engaged.

4. Out-of-Stock Goods Back in Store

Title: "Back in Stock"

Body: "Good news, the item you wanted is back in stock. Shop now before it sells out again!"

Explanation: This notification creates excitement and urgency, encouraging users to make a purchase before the item goes out of stock again.