Push Notification Design for E-Commerce Platform
Push Notification 1: Seasonal Specials
Title: Seasonal Specials
Body Text: Fall feast alert! 🍁 Pumpkin ravioli & more seasonal delights await. Explore now!
Effectiveness: The “Fall feast alert!” highlights seasonal favorites like “Pumpkin ravioli” and urges users to “Explore now!” for immediate action and engagement.
Push Notification 2: Shopping Reminder
Title: Shopping Reminder
Body Text: Don't forget your Coq au Vin ingredients! 🍷🥘 A magnifique dinner awaits tonight.
Effectiveness: Reminds users to pick up Coq au Vin ingredients, with “tonight” creating urgency and excitement for a special dinner.
Push Notification 3: Collection Recipes
Title: Add This Recipe to Your Collection
Body Text: Fallen for this pumpkin ravioli recipe? Save it to your collection with a quick tap!
Effectiveness: Encourages users to save the pumpkin ravioli recipe with one tap, making it easy to organize and revisit favorite recipes.
Push Notification 4: Pro Cooking Courses
Title: Cook Like A Pro
Body Text: Unlock your culinary potential with our pro cooking courses. Start learning today!
Effectiveness: Creates excitement for pro cooking courses and motivates users to start learning immediately, emphasizing skill improvement and immediate enrollment.
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3 reviews
This is so great! You're so very talented! Love the presentation aesthetic.
While emojis add personality & engagement, they can be problematic for accessibility (e.g., for screen readers and voices like Apple Siri, Amazon Alexa & Google Android) if not appropriately labeled. It's good to pair them with accessible descriptions or ensure that they don’t take priority over important information.
Seasonal Specials; consider being more specific in the message. Instead of just saying "dishes made for this time of year," perhaps mention a seasonal ingredient or dish to make the notification feel more personalized. Suggestion: "Celebrate fall with warm, seasonal recipes featuring pumpkin & cinnamon. Explore now!"
Shopping Reminder; The message could be even more impactful with the use of personalized data or ingredients the user has shown interest in previously. Personalization adds value and relevance. Suggestion: "Don’t forget to grab your fresh ingredients for tonight’s pasta recipe!"
Collection Recipes; The message could benefit from adding a specific example to personalize the experience. Also, the title "Save Time, Save Recipes" is a bit vague. Suggestion: "Love this fall recipe? Save it to your collection with just one tap!"
If you're not into writing, use Claude.ai or ChatGPT to coach yourself to improve your own microcopy. I did it to give you this feedback! I basically copy & pasted the sentences you'd written into ChatGPT and prompted that "I need help to improve this microcopy for Push Notification for E-Commerce Platform + {notification message}. And it spitted out tonnes of great suggestions.
Continue your awesome work!
Great job on the push notifications
They are fun, clear, and engaging. I love how you use emojis to add personality. Each message feels inviting and makes users excited to take action.
Keep up the fantastic work
Nice!
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