push notificatins
Reviews
2 reviews
I believe there's a design brief mismatch: the task was to create push notifications for an e-commerce platform, not an EdTech app. Push notifications for e-commerce could be related to delivery updates, abandoned carts, personalized offers, etc.
But if we consider this notification outside of the context of the brief, it could work as a reactivation push – I like its motivational and encouraging tone of voice.
However, the text isn't entirely clear. E.g., the title ("You're back on track") and the body text ("by completing a French lesson") feel disconnected. If I haven't completed a lesson yet, how am I already "back on track"?..
Also, I'd clarify what "track" refers to here: a streak? Progress? Clarifying what the user is returning to will make the notification more specific and meaningful.
However, I really liked the way you've presented your work: it shows how the push notification might look from the user's perspective. Also, the length and structure are appropriate.
Overall, while this push notification shows good structuring and motivational tone, it doesn't align with the brief. Looking forward to seeing how you revise it for e-commerce purposes!
Today Duo proclaimed with hope that you are back on track, time will only tell if for real, you just need to actually get back on track which you supposedly lost by skipping a day.
It's obviously satire.
Microcopy is often overlooked in design. I hope you will be a believer in the power of great Microcopy.
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