PulseFit – A Conversion Landing Page

Overview:

PulseFit is a fitness coaching platform built for busy professionals who want to stay healthy without spending hours at the gym. The goal was to create a landing page that communicates the app’s value clearly and converts visitors into active users by encouraging them to start a free 7-day trial.

Challenge:

Design a single-page layout that blends clean UI, persuasive copywriting, and user-centric visuals to address pain points like time limitations, fitness motivation, and the need for flexibility.

Objectives:

• Communicate the app’s unique value in under 5 seconds
• Motivate action through clear CTAs and social proof
• Create a responsive layout suitable for both mobile and desktop
• Maintain visual clarity, accessibility, and brand consistency

Approach:

I focused on a scroll-friendly structure with engaging microcopy, icons that guide comprehension, and a modern visual design using a mint + navy palette. Testimonials add trust, while bold CTA placement reinforces conversion goals.

Tools Used:

Figma (for UI & prototyping), Uxcel (copywriting & UX rationale)

Outcome:

A fully responsive and high-impact landing page that positions PulseFit as the smart, time-saving solution for fitness on the go, with a clear path to conversion through a free trial.