ProdActive - Color System

Gianni, thank you for sharing your ProdActive Color System project—it’s clear you’ve put a lot of work into it!

That said, I have many questions about your design and presentation...

First, I was very (really... very) confused by your description of blue as a colour of sadness and aloofness. While I get where you’re coming from, I don't think this negative association is necessary. In design, blue is overwhelmingly tied to trust, calm, and security—attributes that align perfectly with your brand principles of professionalism, trust, and efficiency. I’d recommend keeping your presentation focused on the positive aspects of your design choices.

I also don’t quite understand the need for so many colours. With multiple blues, reds, yellows, oranges, and greens, the palette feels a bit overwhelming. If you have more than 15 colours—especially when many are variations or tints—it might be better to simplify and create more consistency. The goal should be a cohesive palette that works harmoniously.

A couple of specific things jumped out at me: you refer to a “Pure White” with the HEX value of #2F8733, but this is actually a green shade that isn't used, and you instead use a true white (#FFFFFF). This inconsistency could confuse users.

Additionally, the primary blues don’t all seem necessary. Rather than using so many, you could focus on creating different shades of one blue to handle the varying levels of background, light, and shadow. This would help streamline the design.

When you say the secondary colours communicate task statuses without being overwhelming, I have to disagree. The amount of colours and the way they’re presented actually feels very much overwhelming. It’s hard to trust the research behind a colour palette when the presentation of those colours and their HEX values are hard to read or inconsistent. For example, you list "Lust" as #EB1A1A on one page and then #FC4A4A on the next—why the change? Similarly, "Melon" shifts from pink to brown, which is confusing.

Another issue is that your secondary colours closely resemble the system colours for error, warning, and success, but then you introduce yet another set of colours for those states. This adds to the confusion. You also list tertiary colours like "International Orange" (#B30F0F), but this is clearly red, which further blurs the lines between states and colour purposes.

Lastly, in your WCAG slide, you mention testing some colours for contrast, but you only tested 9 out of the 20 colours in your presentation. I’m left wondering about the rationality behind it and contrast compliance for the remaining colours.

I don't know your level of experience in design or if you are used to presenting your work in this format, but this would be a mess to show in a meeting.

I feel this project needs more thought and refinement. If you'd like, I’d be happy to help you review and revise the most pressing issues to make your presentation stronger and more cohesive.

Keep up the spirit and your hard work!