PRIDE CONNECT

Introduction

Welcome to UnityWave's Pride Month Celebration landing page, a vibrant digital space designed to celebrate love, diversity, and inclusion. This page serves as a focal point for UnityWave, a technology service provider in the software development domain.. As we honor Pride Month, our mission is not only to celebrate but also to advocate for inclusivity in every facet of our work and community engagement.

Objective

The objective of the UnityWave Pride Month Celebration landing page is to promote the event, encourage registration, reflect inclusivity, engage the audience, highlight event details, showcase UnityWave’s values, facilitate social sharing, and collect feedback and stories, ultimately driving participation and reinforcing UnityWave’s commitment to diversity and inclusivity.

Research Goals:

Understand User Needs and Preferences:

Goal: Identify what potential attendees look for in an event landing page, including design preferences, information needs, and interactive elements.

Outcome: Create a landing page that meets user expectations and maximizes engagement.

Evaluate Inclusivity and Accessibility:

Goal: Ensure the landing page is inclusive and accessible to all users, including those from diverse backgrounds and with varying abilities.

Outcome: Develop a landing page that embodies UnityWave’s commitment to diversity and inclusivity.

Optimize User Experience (UX):

Goal: Ensure the landing page provides a seamless, intuitive experience, encouraging users to engage and register for the event.

Outcome: Design a user-friendly landing page with clear navigation and engaging content.

Research Methods:

User Surveys:

Method: Conduct online surveys targeting potential event attendees to gather insights on their preferences and expectations for the landing page.

Tool: SurveyMonkey or Google Forms.

Sample Questions:

What information do you find most important on an event landing page?

Which interactive elements do you find most engaging (e.g., countdown timers, social media feeds)?

User Interviews:

Method: Conduct one-on-one interviews with a diverse group of potential attendees to gather qualitative insights on their needs, preferences, and pain points.

Tool: Video conferencing platforms like Zoom or in-person interviews.

Sample Questions:

Can you describe your experience with event landing pages you’ve visited in the past?

What elements would encourage you to register for an event?

Audience and Psychographics

Audience: The primary audience for the Pride Month Celebration landing page includes:

1. LGBTQIA+ Community Members: Individuals who identify within the LGBTQIA+ spectrum seeking inclusive spaces and supportive communities.
2. Allies and Supporters: Individuals who actively advocate for LGBTQIA+ rights and participate in Pride Month events to show solidarity and support.
3. Young Professionals: Tech-savvy individuals interested in career growth opportunities, particularly those aligned with companies that prioritize diversity and inclusion.

Psychographics:

• Values: Values inclusivity, diversity, and equality. Seeks environments that celebrate individuality and support social causes.
• Lifestyle: Actively engages with social media platforms for networking and staying updated on community events and initiatives.
• Behaviors: Participates in Pride Month celebrations, attends inclusive events, and engages in discussions on LGBTQIA+ issues. Seeks professional development opportunities that align with personal values of inclusivity.
• Interests: Interested in tech innovations, career advancement, community involvement, and social justice causes.

WIREFRAMING

FINAL OUTPUT

Conclusion

Through this project, I've gained invaluable insights and skills. It was my first time using Figma for design, and despite limitations in the free edition that prevented me from sharing the prototype file, I immersed myself in learning about design principles and the project's problem statement. This experience allowed me to step into different perspectives and think creatively to address challenges. Next time, I'm confident I'll navigate sharing prototypes more effectively, further enhancing my ability to deliver impactful design solutions.

I'm excited to showcase my journey through a video of the prototype, demonstrating the creative solutions and insights gained throughout this enriching experience. Link to the video

Thank you for your attention!