ParentPal - Parenting LMS Mobile App
About the Pricing Page:
The illustration of a girl playing with a woman doll reinforces the platform's focus on supporting users throughout their parenting journey. It symbolizes the passing down of knowledge and nurturing from one generation to the next, highlighting the importance of guidance and mentorship in parenthood. This depiction aims to evoke feelings of warmth, connection, and empowerment, resonating with users as they seek guidance and support in their role as parents.
The UX Copy "Choose the Perfect Plan for Your Parenting Journey" acts as an engaging invitation for users to explore available subscription plans, ensuring they find the one that aligns best with their needs. This user-centric approach emphasizes the platform's commitment to tailored solutions, prompting users to take action and select a plan suited to their parenting goals and preferences.
The color palette, featuring hues like #322D29, #72383D, #AC9C8D, #D1C7BD, #D9D9D9, and #EFE9E1, exudes sophistication and modernity. These luxe colors cater to professional and contemporary new parents, creating an atmosphere of refinement and elegance that resonates with the target audience.
The font pairing of Foglihten and Montserrat was selected for its blend of elegance and readability. Foglihten's stylish script adds a touch of sophistication, while Montserrat's clean lines ensure easy legibility across all platform elements. This combination strikes a balance between visual appeal and usability, enhancing the overall user experience by providing both style and clarity.
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2 reviews
Hey Sarah,
Good start on the designs. Visually, the pricing seems easy enough to understand with clear options for monthly, yearly, or lifetime pricing. Some room for improvement may be some interactive prototype to show how the user may get to these pricing options. The two screens feel disconnected without a rationale behind how they would get to the pricing screen. In a future iteration, you could show a path for how users would be able to pick a plan, maybe from their profile. Maybe having some more screens defined that show a natural path to view these options. One very minor design is your profile icon and profile text are misaligned.
Your design rationale doesn't really explain why you chose the options you did and why it is user friendly. It hints at it with your UX copy rationale, but could go further into explaining why you chose the pricing options and how your options make it easy for the users to subscribe to this service.
Good start!
I think you've done a good job with the visual design and composition. The elements appear well spaced out and aligned, making the pricing page easy to scan. However, I agree with the previous reviewer that your perspective on why you've chosen this particular presentation of pricing plans for your users is missing. Adding more interactivity to demonstrate the user flow between the presented screens could be a great addition.
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