Outlier Landing Page
I chose to design for "Outlier" - a luxury fashion subscription service that curates personalized outfits from high-end designers. This service targets fashion-conscious professionals seeking convenient access to premium clothing. I used a dark color palette (zinc-900, black) with white accents to create an elegant, premium feel. This approach aligns with luxury fashion brands while ensuring excellent readability.
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Hello Kendra, nice to see your project. I appreciate you embraced the interaction in the prototype and your concise introduction for the case study.
Here are some suggestions I would like to contribute:
- While the simplicity of content fits the overall mood of luxury fashion, the landing page still lacks the sophistication need for this kind of website. That would be the proper ratio between the main headline content and the body, the spacing between them and even the variety in using neutral colors (black, gray, white and their shades).
- Let's consider using large and relevant image to make the page more engaging.
- The CTAs should be repeated in the body or somewhere below the body. If the user interests in the body content, he/she does not need to scroll all the way up to click the CTA buttons.
Love to hear more from you. Have a great day, Kendra.
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Average 3.0 by 1 person
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