Onboarding Flow Design for MoneyMind

For this project, I designed a mobile onboarding flow for MoneyMind, a finance app that helps users manage their money effectively. My goal was to create an intuitive, quick, and meaningful onboarding experience while following best practices in mobile design.

Design Decisions

Color Choice: #2365EB (Blue)

I chose #2365EB as the primary color because blue is associated with trust, stability, and professionalism, which are essential qualities for a finance app. This choice ensures high contrast, readability, and a sense of security for users.

Typography: Montserrat

I selected Montserrat as the primary typeface due to its modern, geometric, and highly legible structure. It conveys a professional yet approachable tone, ensuring clarity and ease of reading.

Onboarding Flow: Three-Step Passive Approach

I designed a three-step onboarding flow with passive guidance, meaning users can absorb key information before committing to sign-up.

Step 1: Introduction & Value Proposition

• Visual: A relatable image depicting financial empowerment.
• Text: "Take Control of Your Finances!", to immediately convey the app’s value.
• Progress Circles: Help users understand onboarding length.
• CTA: Continue-- Encourages the user to continue.

Step 2: Highlighting Key Features

• Text: A concise benefit-driven statement - "Better Money Decisions"
• Progress Circles: To maintain consistency and guide the user forward.
• CTA: Continue-- Encourages the user to continue.

Step 3: Reassurance & Call to Action

• Text: A trust-building message, such as "Set Your Goals & Start Saving!"
• CTA: “Get Started” to transition into app usage.

Rationale & Impact

• Reduced Cognitive Load – Three simple steps prevent users from feeling overwhelmed.
• Clear Navigation – Progress indicators set expectations and reduce uncertainty.
• Frictionless Entry – Users are not forced to sign up before understanding the app’s benefits.