Onboarding Flow Design for MoneyMind
For this project, I designed a mobile onboarding flow for MoneyMind, a finance app that helps users manage their money effectively. My goal was to create an intuitive, quick, and meaningful onboarding experience while following best practices in mobile design.
Design Decisions
Color Choice: #2365EB (Blue)
I chose #2365EB as the primary color because blue is associated with trust, stability, and professionalism, which are essential qualities for a finance app. This choice ensures high contrast, readability, and a sense of security for users.
Typography: Montserrat
I selected Montserrat as the primary typeface due to its modern, geometric, and highly legible structure. It conveys a professional yet approachable tone, ensuring clarity and ease of reading.
Onboarding Flow: Three-Step Passive Approach
I designed a three-step onboarding flow with passive guidance, meaning users can absorb key information before committing to sign-up.
Step 1: Introduction & Value Proposition
- Visual: A relatable image depicting financial empowerment.
- Text: "Take Control of Your Finances!", to immediately convey the app’s value.
- Progress Circles: Help users understand onboarding length.
- CTA: Continue-- Encourages the user to continue.
Step 2: Highlighting Key Features
- Text: A concise benefit-driven statement - "Better Money Decisions"
- Progress Circles: To maintain consistency and guide the user forward.
- CTA: Continue-- Encourages the user to continue.
Step 3: Reassurance & Call to Action
- Text: A trust-building message, such as "Set Your Goals & Start Saving!"
- CTA: “Get Started” to transition into app usage.
Rationale & Impact
- Reduced Cognitive Load – Three simple steps prevent users from feeling overwhelmed.
- Clear Navigation – Progress indicators set expectations and reduce uncertainty.
- Frictionless Entry – Users are not forced to sign up before understanding the app’s benefits.
Tools used
From brief
Topics
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Reviews
2 reviews
You're on the right path. The onboarding flow feels simple, structured, and easy to follow. You didn’t overcomplicate things, and that works well.
Three screens—solid choice. It’s short, keeps the user engaged, and conveys the message without dragging.
The blue color is right for finance. It feels trustworthy. Montserrat reads clean. Both choices support the overall vibe you’re going for.
I like that you didn’t push the user to sign up immediately. Letting them explore first is a smart move. That’s a good user-first decision.
Now, if you want to push this further:
- Make it interactive. A clickable prototype would help people feel the flow, not just see it.
- Content could be sharper. “Better Money Decisions” is okay, but what about “See where your money’s going”? Something more direct, more real.
- Add a line or two about accessibility. You’ve got good contrast, just show you thought about all users.
- The visuals are nice, but if this is for a finance app, maybe tone down the playfulness a bit. Still clean, just slightly more serious.
You’ve got a solid foundation. It’s clear, it works, and it’s user-friendly. Just a few tweaks and you’re not just meeting the brief—you’re standing out. Keep going.
Nice work, Stefan. The flow is clean and easy to follow. Good use of color and typography feels professional.
The three-step approach is smart, keeps things simple.
Maybe think about adding a bit more engagement, like subtle animations or a personal touch.
Overall, solid job!
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