NoSecret. You-shaped comfort.

thanks for sharing this project — really strong work overall 👏

What stood out to me:

• The concept and narrative are compelling, it feels intentional and not just decorative.
• The visual execution is clean and polished, with a strong identity tying brand and UI together.

Strong work on this project 👏 The way you’ve woven inclusivity, sustainability, and accessibility into the brand story feels very intentional and thoughtful. One small suggestion would be to show a bit more of the overall e-commerce flow so it’s clearer how these values come through in the shopping experience itself. Overall, this is a solid and meaningful direction — keep building on it 🚀✨

Jacques, love how your design embraces inclusivity and sustainability without feeling forced—the natural palette, thoughtful contrast, and gender-neutral approach make the experience genuinely welcoming.

The scenario involves being a UX designer tasked with designing an e-commerce platform that prioritizes sustainability, ethical practices, and inclusive design, all within the underwear fashion industry.

What I’m unsure about is whether the entire e-commerce site was supposed to be designed or just the above-the-fold section of a landing page, because I only see a small portion of it.

What has been explained is very clear, with many details that show thoughtful reasoning. I really like the color scheme, and I also appreciate that the contrast ratio between the text and the background is well considered. I do love the images; they are very well chosen and fit the overall message.

The information hierarchy is well done, as we can see different links that lead to secondary information without overshadowing the main call-to-action, which is the “Shop Now” button. For instance, there’s a link to discover the “You-shaped sizing” and another about their sustainability report, which is important but not the primary focus.

I have a concern regarding the yellow accent color, as I don’t believe the WCAG guidelines place significant emphasis on logo colors. However, if yellow is used as an accent color in smaller text, the contrast may not be optimal for accessibility.

Last but not least, the sign-up banner could be a bit smaller; offering a 10% discount on the first order is great, but it could be less prominent.