NEWFASHON™ - Landing page
Content— The customer can pick the main categories of clothing right upon arrival on the landing page. He can also choose between the main clothing collections. If the customer isn't sure what to pick or feels like they lack competence in choosing these expensive items, the "Stylist" option is a perfect service for this endeavour. The fill out form is in the bottom of the page.
Clarity— The message is that anyone can have a style, and that this page not only offers a customer t browse newest collections but also allows begginer customers or even companies to hire a skilled stylist to unlock their sense of style and visual identity.
Visual design— Purple and cream color scheme creates a sense of mystery and luxury, the vibrance of and saturation of the colors also show the breakout from the usual norms. The grid design is used in a way that creates harmony but also isn't adhering to the mainstream layout norms.
Reviews
1 review
NEWFAHON 😼
(do you know that cat-in-sombrero meme that just reads letters horizontally? that's exactly how I felt, lol)
In all seriousness, NEWFASHON™ really pulls you in with its enchanting colors and bold navigation structure. It works within a brutalist style, but it's still important to keep a clear hierarchy. Take the hero/header section for example: aside from the obvious “Women's” and “Men's” categories, what's the reasoning behind placing “Newest Collection”, “Best-Selling Collection”, and “Heritage Collection” above the “Men's” option?
From what I can tell, you're splitting the landing page into two layers: ATL for those who want to shop, and BTL for those looking for a stylist. You might as well create two separate stores at this point 😌 That’s totally fine if your goal is to serve a highly detail-oriented niche, but it might overwhelm more casual users.
My suggestion would be to decide which direction to prioritize. If it's the stylist service, maybe bring that up to ATL. If it's both, try adjusting the structure so it's easier to scan and supports both user segments more clearly.
One thing I still haven’t figured out. What’s the “Talent” menu for?
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