Mirage - Online Fashion Service

Great work overall! The headline content could likely be improved to better highlight the brands unique value proposition early within the homepage hero section. Currently it's unclear within the first 3-5 seconds what the offering is. By highlighting unique values immediately, you would help capture more attention from users landing on the page and motivate them to move further through the funnel leading to more theoretical conversions.

Main menu navigation could be further refined to provide a smooth buying journey via the inclusion of a search feature. Streamlining the navigational items, focusing only on the 2-3 destinations likely to drive 80% of business results would also help to declutter the UI for users.

Visual design works very well, the colour palette is complimentary and congruent across imagery and site sections. One recommended improvement would be to stick to 1 or 2 call-to-action button styles for heirarchy & consistency purposes as currently there's 3 different button styles in use (Hero Section, Collection Cards & Newsletter).

The "How Mirage Works" section could be improved by maintaining some consistency in the heading alignment as right now they are mis-matched causing some disharmony.