MeDo Cloud Sofa Series
1. Empathize
- Understand the needs of high-end furniture buyers: comfort, aesthetics, uniqueness.
- Consider home decor trends: organic shapes, muted tones, tactile textures.
2. Define
- Problem: Users want furniture that is both a statement piece and comfort-centric.
- Goal: Create a luxury sofa that feels like art but functions like a cloud.
3. Ideate
- Moodboards of high-end interiors
- Experimented with modular shapes, symmetry, and tactile materials
- Emphasized soft curves to communicate luxury and coziness
4. Prototype
- Visual concepts of various color palettes (as seen in catalog)
- Multiple angles and layouts designed to showcase versatility
5. Test
- Feedback from design peers or target customers (e.g., preference in color, pricing visibility, layout clarity)
- Iterated on layout, font weight, and visual balance based on visual hierarchy
Tools used
From brief
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Reviews
1 review
The sofa will be so so so good for my lower back pain! 😄 But visually, there are two things that caught my eye:
- Is this a digital or printed catalog? By the cover, I'd assume this is a printed one, yet you visualize the price like an “add to cart” button, so I feel like there's a mixed signal here in affordance.
- “Sofa Name”, thing probably has changed, but I think this statement is still somewhat true: the word “luxury” almost always takes the shape of a leaner, thinner, timeless typeface. Kindly take a look when you browse something with the keyword “[insert any things here] + luxury” There are certain patterns that you can't help but associate with what it looks like when people talk about luxury. With your chosen typeface, I feel more inclined to associate it with “comfortable sofa” rather than luxurious, just like how it feels when you sit in those chunky sofas.
☁️ 🛋️ 😴
4 Claps
Average 4.0 by 1 person
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