<?xml version="1.0" encoding="utf-8"?>

MeDo Cloud Sofa Series 1

MeDo Cloud Sofa Series 2

MeDo Cloud Sofa Series 3

MeDo Cloud Sofa Series 4

1. Empathize

  • Understand the needs of high-end furniture buyers: comfort, aesthetics, uniqueness.
  • Consider home decor trends: organic shapes, muted tones, tactile textures.

2. Define

  • Problem: Users want furniture that is both a statement piece and comfort-centric.
  • Goal: Create a luxury sofa that feels like art but functions like a cloud.

3. Ideate

  • Moodboards of high-end interiors
  • Experimented with modular shapes, symmetry, and tactile materials
  • Emphasized soft curves to communicate luxury and coziness

4. Prototype

  • Visual concepts of various color palettes (as seen in catalog)
  • Multiple angles and layouts designed to showcase versatility

5. Test

  • Feedback from design peers or target customers (e.g., preference in color, pricing visibility, layout clarity)
  • Iterated on layout, font weight, and visual balance based on visual hierarchy
Share your insights — leave a project review and help others grow their skills

Reviews

1 review


The sofa will be so so so good for my lower back pain! 😄 But visually, there are two things that caught my eye:

  • Is this a digital or printed catalog? By the cover, I'd assume this is a printed one, yet you visualize the price like an “add to cart” button, so I feel like there's a mixed signal here in affordance.
  • “Sofa Name”, thing probably has changed, but I think this statement is still somewhat true: the word “luxury” almost always takes the shape of a leaner, thinner, timeless typeface. Kindly take a look when you browse something with the keyword “[insert any things here] + luxury” There are certain patterns that you can't help but associate with what it looks like when people talk about luxury. With your chosen typeface, I feel more inclined to associate it with “comfortable sofa” rather than luxurious, just like how it feels when you sit in those chunky sofas.

☁️ 🛋️ 😴


4 Claps
Average 4.0 by 1 person
5 claps
4 claps
3 claps
2 claps
1 claps
<?xml version="1.0" encoding="utf-8"?>