KnowledgeHub - Online Courses for Smartphone Users

The educational platform I have chosen is 'KnowledgeHub', which offers a wide range of online courses in copywriting and marketing. For this project, I am focusing on the mobile app - this is the most common tool to access educational content for many users.

I have designed three different scenarios that can be helpful for users of the 'KnowledgeHub' platform. Each of these states is designed to inform and motivate users to take further action:

1. Empty state resulting from no internet connection:

Users may often use the app in locations where the internet connection may be unstable.

The inclusion of a 'Try again' button is intended to make it easier for the user to try connecting again.

2. Empty status resulting from no courses purchased:

Informs new users that they must first purchase courses before they can use them. It also suggests the first courses that are worth purchasing to start with.

3. Empty status after all available courses have been completed:

Motivates users who have already completed all the courses available to them to continue learning by viewing new courses or repeating previously completed material.

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All empty states were designed in a visually appealing way, using colour schemes and graphics consistent with the main 'KnowledgeHub' brand style. The colour scheme, based on shades of turquoise and blue, aims to convey a sense of confidence, knowledge, and optimism, which is in line with the brand voice of the learning platform.

I chose fun and light illustrations so as not to overwhelm the users and encourage them to continue using the platform.