Kapuro: Brand Guidelines

Kapuro Brand Design: Conceptual Rationale

Design Concept Overview

The Kapuro brand design is a carefully crafted visual narrative that captures the essence of a premium purple corn powder product from Bohol, Philippines. The design approach aims to communicate purity, local heritage, and natural quality through strategic visual elements.

Naming Strategy

The name "Kapuro" is linguistically strategic:

• "Ka-" prefix: Tagalog connection marker symbolizing relationships
• "Purple Corn" reference: Direct product origin
• "Puro" (Cebuano): Meaning "pure"

This naming creates a multilingual narrative that emphasizes:

• Local cultural roots
• Product transparency
• Natural essence

Visual Identity Components

1. Typography

• Display Text (Lobster): Adds elegance and charm
• Body Text (Open Sans): Ensures clarity and professionalism
• Purpose: Create a balance between premium feel and readability

2. Color Palette

• Carefully selected colors reflecting natural and premium positioning:
• White (#ffffff): Purity and cleanliness
• Rainee (#b7c2b4): Soft, natural green gray
• Nevada (#606d6a): Earthy, grounded tone
• Grape (#463d51): Deep, rich purple connecting to purple corn
• Jagger (#3b2c42): Dark, sophisticated accent

3. Logo Design

• Wordmark embodies brand's core values
• Exclusion zone ensures visual integrity
• Includes dark and light variations for versatile application

Design Principles

• Authenticity
• Minimalism
• Natural elegance
• Cultural connection

Brand Positioning: A premium, locally sourced purple corn powder that celebrates the natural richness of Bohol's agricultural heritage.