

400x400px
Kevin McDonagh Pro
Leading Product @ appvelocity.io : On-demand feedback for Figma prototypes. Can AI navigate your prototype before you waste human time? Always test first with simulations!
- I build valuable products and ambitious companies.
- Experience incl. zero-to-one million users, x4 Founder.
- Product work in: News Corp, Soundcloud, Meetup, Mubi, Channel 4 & Tesco.
Design Scholar 3
Project Master
Critic 25
Top 1% Tester
Super Streaker 10
League Leader
Figma
Adobe Photoshop
Miro
Loom
Maze
UserTesting
Product Roadmap
Product Strategy
Product Usage Analytics
Product Vision
Prototyping
Qualitative Research
Can AI navigate your Figma prototype before you waste human time? Save days, get instant feedback. https://www.appvelocity.io
- Shortened Supplier onboarding from 2+ days to <2 hours
- Increased listings by reducing effort from 5min+ to <20 secs
- Coached leadership to focus on customer centricity
Tappable video guides for contemporary art galleries. We pivoted Custorian into 'Storyboard' to extend the market reach.
Tappable video guides for extended reality(XR) shopping. Raised physical and virtual store engagement from seconds to minutes!
- 65 pioneering exhibitions, 400 contributed short stories, 250k+ unique visits
- Shortform video platform for VR, AR & Web feat. Web 3 incentivisation
An annual summit owned by the community. Our monthly meetups evolved into a separate event; celebrated over three days. This event attracts thousands of professionals eager to speculate on the future they might build together. This is all thanks to the support of some of the world's most recognisable technology brands including Sony, Ericsson, Motorola, Facebook, Google and of course Novoda!
- Founded and grew Android’s largest European conference to regular ~3K annual attendance within five years, yielding 20% profit
Cultivated Europe's largest monthly meeting for 5,000+ Mobile engineers, Product owners & Designers. Held in the heart of London's most exciting companies.
- Recruited 40% to 80% of Novoda's talent from events, significantly reducing annual recruitment fees.
Founded and led a Digital Product agency focused on enablement through Mobile software, with offices throughout Europe. I led an organisation that believed in fostering a culture of cooperation, craftsmanship, transparency and, above all, curiosity.
Experience incl. Product work in News Corp, Soundcloud, Meetup, Mubi, Channel 4 & Tesco.
- Led initiatives generating £6.6M in revenue and £585K in profits in 2018, with per-employee revenue of £110K and 15% margin.
- Secured ~£30M in revenue and exponentially more customer value, avg 64% year-on-year growth.
- Sourced and managed international Stakeholder relationships resulting in many customised devices for worldwide OEMs like Motorola & Sony Ericsson including 4 generations of Sony Experia series
- Played integral role in assisting Scout24 in adopting data-driven decisions, and establishing links to real user journey data. and reducing release cycle to two weeks, boosting property viewings by +118%, improving contact with real estate agents by 40%, increasing active users by 35%+, and improving app store ratings by 19%.
- Played a key operational role in delivering two customised Android software stacks for Tesco’s “Hudl” branded tablet, reducing weekly shopping stress for 2.5M UK shoppers.
Our mission was to accurately map all of Glasgow's eco-friendly resources. We produced two editions and distributed printed maps to thousands of people. Not only this but we developed an open-source web platform to help others do the same. That platform was a seed and catalyst for many other groups worldwide to conduct mapping within their communities.
Within XP teams, I engineered solutions for time-sensitive market opportunities. We paired daily, shipped weekly, and were in constant communication with notoriously demanding customers. My role later expanded across many teams, developing and evangelising standardised SDKs and platforms for use across the entire organisation.
- Client-facing roles, maintaining clear communication to establish trust and promptly resolving issues, driving client satisfaction.
- Cross-collaborated with other members of the development team to execute projects, including delivering scripted and compiled languages.
- Conceived, ideated, and deployed global solutions through Agile teams, in addition to creating and supporting reusable components across the bank.
- Demonstrated mature understanding of the entire development and support process, at scale, across all global regions from concept to cache.
Professionals, enthusiasts and wide-eyed tech-curious, meeting every month to envision our future.
I re-invented local companies (<£2M) via software. Working alone and leading small contracted teams we evaluated existing audiences and responded with original digital strategies. I remain very proud of just how engaged their existing and new customers became. This work taught me about me that value needn't necessarily require scale.