GoldBelly UX Copy for Push Notifications

Project Overview

This project showcases five push notifications written for Goldbelly, an e-commerce platform for food lovers.

The goal was to enhance the user experience with short, clear, and delightful notifications that feel personal and on-brand — using witty foodie banter while maintaining clarity and functionality.

Approach & Process

• Began by researching Goldbelly’s tone: playful, indulgent, and nostalgic.
• Defined key UX goals for each message type (e.g., reassure, excite, prompt action).
• Balanced creativity with mobile constraints — all titles under ~38 chars, bodies under ~85.
• Incorporated dynamic tokens like {item_name} and {restaurant_name} to allow scalable personalization.
• Designed realistic iOS mockups to visualize tone, hierarchy, and readability in-context.

Voice & Tone

Playful but never gimmicky. Food-first language (“Slice of the season,” “Don’t ghost your appetite”) conveys warmth and joy while staying useful. The humor supports the experience — it never gets in the way of comprehension.

Outcome

Five notifications that feel unmistakably Goldbelly — concise, branded, actionable, and emotionally resonant. Each one contributes to a seamless and satisfying UX moment, from order to delivery.