Yael

Hi, I'm Yael!

I studied design at Queens College in New York. Shortly after, I relocated to Tel Aviv, where I can enjoy a cold IPA on the beach instead of an Irish coffee.

From 2020 to 2022, I worked as a freelance designer, digital artist, and content writer before finally landing a creative assistant position at a digital marketing agency.

A year later, I was offered training to become a copywriter, and I gladly took the chance to develop my writing skills further.

After two years of writing mostly presenter scripts and learning the value of creative writing in marketing, I realized I genuinely enjoy solving problems.

That brings us to today.

Hi, I'm Yael the UX Writer ​

After years of wearing many hats, I now wear my problem-solving, micro-copy, research, and analysis hat.