Flowear - Ethical and Inclusive Design

About Project

Flowear is an e-commerce platform, crafted to sell comfortable underwear and promoting sustainability. This website focused on the importance of ethical and inclusive practice, while also ensuring the accessibility to reach the end goals of this brief, which are creating a seamless experience for user on looking through and purchasing products without having any limitation.

Key Points

Here are several points I deliberate on the design:

Navigation: I designed this page while visualizing the flow on how my user will interact with the website. I ensure that the whole page are able to be detected with screen readers, so that it can be easily accessible.

Accessibility: Following the WCAG guidelines, I created this design while considering how my website could be accessed with users with disabilities. I pick a color with suffecient contrast with the help on the website Coolors. I also ensure the text size is large enough so that users with visual impairment can easily access and understand the information. Additionally, I give an alternative text on images, so that it can be detected with text to voice devices.

Inclusivity: To promote one of the important aspect on this brief, I included a section of the model reference on the picture of the products, so users can imagine how the product can fit on different type of body. I also give a variety of size from XS to 5XL, and even an option to pick a custom-made for user who wants to get a more personalized product. Adding to this point, I show a tooltip of sizing guide, so that user can measure their body correctly. On the bottom parts of the website, I display a recommendations of related products with various model.

Ethical Practices: I include a section where users can see the reason behind Flowear goals, where we value the importance of enviromental sustainability. On top of the page, I let my user see that every purchase made from this website will be donated to local charities, to show that we care with the environments.

Overview

This project helps me understood the importance of appying ethical and inclusive practice on any designs we made. It is not just for user with disabilities, but to make it easier for anyone to reach their goals on using our products. Lot of aspects to be considered before designing a product, and as a UX designer, we have to ensure our users are able to access it without being obstructed with limitations.