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As a UI Designer at a fitness startup, I design a high-converting landing page that motivates visitors to sign up and become loyal users.

Primary Goal: Increase conversions through clear messaging, motivational copy, and engaging visuals.

Check the landing page here:

https://flick-fixed-33145283.figma.site

Content Strategy

  • Short, impactful hero title
  • Benefit-focused subtitles
  • Motivational microcopy for each program
  • Benefit-focused subtitles
  • Motivational microcopy for each program

Fitness landing page 1

The landing page content delivers a clear, motivating message with concise headlines, benefit-driven descriptions, and consistent calls to action, all crafted to inspire visitors to join and stay engaged.

Fitness landing page 2

Thank you for been here!

Tools used

Figma

From brief

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1 review


Hi William Cochea, great to see your showcase! Your presentation follows the instruction from the brief elegantly and it clearly show how you put efforts to the project.

I agree with your overall content strategy which focuses on short, benefit-related and motivational copy. They are easy to remember and more likely to help users to make decision. The landing page is also nicely presented in a Figma site.

I have some recommendation to contribute that I hope to help the project be better:

  1. As I can see, there's a section call "Workout Programs Made For You". I would love to see some testimonials or reviews from actual users to make the service more reliable.
  2. The hero title is inspiring. However, the hero image didn't effectively express the whole idea. Maybe you could try make it more visual, using 2 opposite visuals before and after workout to clearly convey the idea of "transforming"?
  3. I don't quite understanding the meaning of number "28:03" or "58:24" in the program thumbnail. It's more about the duration of a single "exercise"?

Looking forward to hearing more from you, William :D


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