Fitness landing page
As a UI Designer at a fitness startup, I design a high-converting landing page that motivates visitors to sign up and become loyal users.
Primary Goal: Increase conversions through clear messaging, motivational copy, and engaging visuals.
Check the landing page here:
https://flick-fixed-33145283.figma.site
Content Strategy
- Short, impactful hero title
- Benefit-focused subtitles
- Motivational microcopy for each program
- Benefit-focused subtitles
- Motivational microcopy for each program
The landing page content delivers a clear, motivating message with concise headlines, benefit-driven descriptions, and consistent calls to action, all crafted to inspire visitors to join and stay engaged.
Thank you for been here!
Reviews
1 review
Hi William Cochea, great to see your showcase! Your presentation follows the instruction from the brief elegantly and it clearly show how you put efforts to the project.
I agree with your overall content strategy which focuses on short, benefit-related and motivational copy. They are easy to remember and more likely to help users to make decision. The landing page is also nicely presented in a Figma site.
I have some recommendation to contribute that I hope to help the project be better:
- As I can see, there's a section call "Workout Programs Made For You". I would love to see some testimonials or reviews from actual users to make the service more reliable.
- The hero title is inspiring. However, the hero image didn't effectively express the whole idea. Maybe you could try make it more visual, using 2 opposite visuals before and after workout to clearly convey the idea of "transforming"?
- I don't quite understanding the meaning of number "28:03" or "58:24" in the program thumbnail. It's more about the duration of a single "exercise"?
Looking forward to hearing more from you, William :D
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