Error 404 - Mobile bank feedback

• The current emoji conveys disappointment, which aligns with the message. However, consider using a custom graphic that’s more aligned with the brand's identity. This could turn an error page into an opportunity to reinforce brand recognition and even delight users in an otherwise frustrating situation.
• The text gets the message across but it’s a bit formal. We could warm it up a bit with language that's more conversational. Something like, “Oops! We can’t find the page you’re looking for. Let’s get you back home,” might make the situation feel less sterile.
• The ‘Back to home’ button is a good start, but sometimes users want to retrace their steps or report a problem. Providing a “Report this issue” link or a “Go back” option could be really helpful.

You're on the right track with creating a 404 error page, which is usually a bit of a downer for users. Your approach is empathetic, which is exactly what's needed to turn a moment of confusion into an opportunity for connection.

Including a "Back to Home" button is a smart move, ensuring users aren't left at a dead end. However, why not take this a step further? A contact button could be a great addition, offering a direct line to you for users who might need a bit more help. And while we're at it, consider adding a search bar or a list of frequently visited links. These options can guide users back to their journey on your site.

Visually, there's also a unique opportunity here to let your brand's personality come to life even more. Think about the visuals, colors, and fonts that represent your brand. A 404 page doesn't have to be bland – it can be a great way to showcase the creativity and character of your brand in an unexpected way!

You’ve laid a nice foundation with this 404 page 👍

Let’s explore how you can expand on your work:

• Your basic screens offer a prime chance to infuse brand personality. Think about leveraging illustration, microcopy, fonts, and buttons to craft a distinctive brand atmosphere.
• It's great to see empathy in your microcopy, as suggested by Nielsen Norman guidelines. Enhancing the page with a search bar or helpful links can further assist users.
• For visual hierarchy, you could create more engagement by playing with font weights or sizes. Ensuring that 'Error 404' stands out and the explanatory text complements it will guide the user's eye naturally through the content.
• Reviewing the accessibility of the 'close' and 'home' buttons is key. Consider their contrast, size, and placement.

You're on the right path, keep up the good work! 🙌