Enhancing the Co-Working Journey
This journey map explores the experience of Samantha Lee, a freelance UX designer using WorkNest, a co-working space. The goal was to identify key pain points and improvement opportunities across her journey from discovering the service to daily usage.
Each step highlights user actions, emotions, and thoughts, revealing friction in areas like booking clarity, check-in orientation, and ongoing feedback. These insights informed opportunities such as improving the booking flow, enhancing onboarding, and fostering community engagement.
The decisions were made to align with user needs and emotional cues, ensuring a smoother and more connected co-working experience.
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3 reviews
Great job making Samantha’s journey feel clear and human-centered, and if you add stage labels for extra clarity it’ll shine even more, but overall this is a strong and insightful map!
Hey Teja, 👋
Fantastic job! Your customer journey map for Samantha Lee and WorkNest is thoughtful, user-centered, and highly actionable. 👏👏
Here’s my feedback:
- Credibility:
The persona feels authentic. Samantha’s background, goals, and concerns are highly relatable for real-world coworking users. User questions like “Are they COVID-safe?” and “Which is most affordable?” show strong empathy and real attention to detail.
- Detail:
The journey is mapped clearly across stages, with meaningful actions, thoughts, emotions, and goals throughout.
** One small improvement: consider explicitly labeling/naming each journey step/stage to make the flow even clearer.**
- Insightfulness:
You’ve done an excellent job capturing user mindset and needs. Ideas like a “quick pricing calculator” or a “first-time orientation” are low-effort, high-impact suggestions that show real design maturity.
- Presentation:
The layout is clean, intuitive, and easy to navigate. Clear visual hierarchy makes it a pleasure to read.
- Overall:
This is a well-researched, insight-driven journey map with clear strategic value. You've balanced clarity, emotional depth, and practical next steps beautifully.
Excellent work, Teja! 🚀
Hello Teja,
This is a very solid and thoughtfully structured journey map. It clearly reflects an understanding of the user’s experience, with each stage logically laid out and easy to follow. I especially appreciated the use of emojis to quickly communicate emotional states — it adds a nice human touch without overcomplicating the visuals.
The overall layout is clean and engaging, and the accompanying context is helpful in understanding the user’s goals and pain points. The opportunities identified feel relevant and actionable.
One suggestion for improvement would be to slightly deepen the emotional layer — perhaps by briefly describing the nature of frustration, confusion, or motivation at certain stages, in addition to using emojis. This could help give a more nuanced understanding of the user’s mindset.
Great work overall — clear, effective, and professional. Well done!
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