Empathy Map

• Use an existing template: UXcel has provided a template that also includes "Gains" and "Pains ".
• Specificity in User Needs: Consider adding more specific details to user thoughts and feelings.
• To identify broader pain points, you could expand the "Does" section to include user actions before and during the transaction process.
• Actionable Insights: While your empathy map captures user frustrations, it could be strengthened by translating these frustrations into actionable insights for design solutions.

I recommend you give it another try. When submitting your project, you can also use the description section to explain the actionable insights you gained.

Always remember that empathy maps are tools used to gain a deeper understanding of customers' needs, emotions, and experiences, helping businesses design products and services that truly resonate with their target audience. ✌️

It’s a promising start on the empathy map, but there are areas that could be improved. The insights for each section appear general and lack a detailed understanding of the users’ feelings and needs.

Empathy maps reach their full potential when they are underpinned by research and address specific features or problems.

With a bit more focus on detailed research and specificity, your empathy map will become an invaluable tool in understanding and addressing user needs.