Earthy Baby - Organic Product Mobile app

The concept of your app is wonderful, as it fills a meaningful niche by providing a catalog of organic baby products.

That said, I feel there’s an opportunity to refine the app's visual theme and branding. While the name Earthy Baby evokes a sense of organic and natural living, the current theme—particularly the use of vegetable illustrations—seems more aligned with a general grocery app. This creates a slight disconnect for me as a first-time viewer.

Since the baby is the central focus of the app, with organic and chemical-free products as the underlying theme, I believe the design could incorporate elements that reflect care, innocence, and trustworthiness while still emphasizing its organic roots. A baby-centric visual language could help strengthen the connection between the branding and its purpose.

Overall, this is a great start.