Content Audit - Agoda.com

Travelling Tony hears about this place called 'Asia' so he goes on the internet and starts searching for things to do. He comes across this site called 'Agoda.com' and BOOM, he finds want he wants. But hey, what's this? There's some problems with this site. what gives? He goes about and makes an audit to show these guys what's wrong with their site.

There's lots to do and too many pages to look at. Tony looks at three pages: Activities, Coupons & Deals and Travel Guides. There's some challenges, but, aye, this ain't no problem.

He figures that some metrics so he can measure what's good and what's not. Relevance, Readability, Brand Voice, Clarity and Findability seem like a good fix for this problem.

He goes about each page carefully checking using those metrics. If you would give attention to the images below, you will see what needs to be looked at by those in authority. Colors are given to show the importance of each blunder that was spotted.

Now all we need to do is rally all this above information into a nice and neat graph so we can see what is the highest priority and lowest. Colors are given to give the stakeholders an easy glance at what needs to be done.

Lastly, we got an even easier page. It gives the insights and recommendations. Basically, insights tell what was found through this content audit and next to it, there are some highly recommended changes that should be properly looked at. If all goes well, this Agoda.com will be attracting more customers and helping those who want to travel.

By the way, there's more screens. Open the full project.