Color System for Productivity Tool

In this project, I reimagined the color system for Trello, a work management tool, to improve the overall user experience and help it stand out from competitors. My goal was to enhance ease-of-use and emphasize the company's brand identity.

One area I saw needing improvement was how the original color scheme gave too much of a peaceful atmosphere, which is not completely suitable for a productivity tool. I shifted the colors to evoke a more energizing atmosphere, while still retaining Trello's previous calming essence.

Another issue with the previous color scheme was that it had significant text legibility issues in certain areas. To address this, I adjusted the contrasts to achieve AAA WCAG ratings across the entire tool.

These improvements have significantly enriched Trello's brand identity and user experience by providing better clarity and a more dynamic color palette.