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This catalog page prioritizes user experience by addressing key pain points identified in e-commerce research:

  • Lack of Clear Information (42% abandonment rate according to https://capturly.com/blog/capturly-is-a-great-addition-to-your-online-store/): "Origins" added above the product name instantly informs users of the bean's source and potential flavor profile. This addresses the need for clear and detailed product information upfront, reducing abandonment due to confusion.
  • Difficulty Finding the Right Products (38% bounce rate according to https://baymard.com/research): Filters for "Origins," "Acidity," and "Body" allow users to refine their search based on preferences, avoiding irrelevant options. Highlighting "bestsellers" with a tag showcases popular choices, aiding discovery for undecided customers (think "Amazon's Choice").
  • Lack of User Reviews and Ratings (95% of online shoppers read reviews before making a purchase according to https://www.brightlocal.com/research/local-consumer-review-survey/): Including ratings offers social proof and builds trust, helping users feel confident about their purchase. This addresses the user desire for additional information beyond product descriptions.

By incorporating these features, the catalog empowers users to:

  • Navigate efficiently with clear product information and filtering options.
  • Make informed choices based on their origin, acidity, and body preferences.
  • Feel confident about the quality of the coffee they choose, thanks to ratings and social proof.

Tools used

Figma

From brief

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