Checkout Flow for Shoe E-Commerce Platform

Project Context

For this assignment, I designed an e-commerce shoe platform focused on its checkout flow. The goal was to address common industry challenges with cart abandonment by reducing friction, improving clarity, and building trust so that more users would complete their purchases.

Device focus: Desktop

Platform focus: Shoe e-commerce site

Goals

• Create a friction-free, trustworthy checkout experience
• Ensure forms are intuitive and scannable
• Support users with helpful microcopy
• Provide clear feedback at every step
• Give users control over their information before confirming

Design Solutions

Progressive Disclosure + Breadcrumbs

• Checkout is broken into clear steps: Contact → Shipping → Payment → Review → Confirm
• Breadcrumbs show progress, completed steps, and what’s left.
• Rationale: reduces anxiety (“How long will this take?”) and makes the flow scannable.

Optional Fields Clearly Marked

• Only required inputs are enforced; optional ones (e.g., “Apartment/Suite”) are labeled.
• Rationale: avoids overwhelming users, reduces unnecessary effort.

Fast Checkout Option

• Alongside the standard step-by-step checkout, users can choose an express path with PayPal, Google Pay, or Shop Pay.
• Rationale: reduces friction by allowing users to skip form entry, builds trust through familiar payment brands, and accelerates checkout completion for those who prefer speed over account management.

Error Handling

• Inline validation and clear microcopy explain errors (“Please enter a valid email address”).
• Rationale: prevents frustration and abandonment.

Review & Edit Section

• Before confirming, users see a full order summary with edit buttons for each section.
• Rationale: gives users trust and control, minimizing costly mistakes.

Confirmation Screen with Animation

• Final screen uses a small animation to highlight and bring excitement to the order.
• Rationale: adds some fun, provides closure, and leaves a positive impression.

Outcomes & Rationale

• Usability: Clear progress, error prevention, and fast checkout reduce friction.
• Scannability: Breadcrumbs, optional field labels, and review summary make the flow easy to glance through.
• Visual design: Clean typography, consistent buttons, and animation at the end engage users without distraction.