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Project: Education on Work Regimes in Brazil for Young People

Problematic

Brazil faces several challenges in preparing young people for the job market. Brazilian universities do not allow students to experiment with different courses for one or two years, limiting the exploration of different skills. Additionally, there is no established culture of financial independence at an early age; young people do not usually leave home after earning their first salary or even when entering university. Schools and universities also fail to teach students about professionalization, work regimes, and the legal and fiscal aspects involved in work, such as taxes and laws. These factors contribute to many young people being unprepared to stand out in the job market and understand the legal and financial complexities of employment or self-employment.

Initial Presentation of the Project

Context and Objective

As a UX researcher, Enzo Dulius collaborated with the fictitious researcher "Mariana" to develop a project aimed at educating young people aged 11 to 16 about the different work regimes in Brazil. The goal was to provide a clear and practical understanding of the available work options, helping young people make more informed decisions about their future careers.

Methodology

To achieve the project's objectives, the following methodology was used:

1. Semi-Structured Interviews: Conducted with four entrepreneurs from different sectors to understand their preferences between CLT (Consolidated Labor Laws) and self-employment.
2. Interactive Lecture: Given to a teenager, explaining the differences between work regimes and assessing their prior knowledge.
3. Questionnaires: Administered after educational sessions to measure young people's understanding of work regimes.

Results and Discussion

The results showed that in the community of Macaé, the cost of living is high, and wages are undervalued, leading many young people to seek financial independence through self-employment. The interviews revealed that entrepreneurs face difficulties in maintaining their businesses but still see self-employment as a more advantageous option compared to the CLT regime.

The interactive lecture with the teenager demonstrated an initial lack of knowledge about work options. After the explanation, the young person expressed a preference for the CLT regime due to its stability and benefits but also recognized the advantages of self-employment. The research concluded that the decision between working as CLT or self-employed depends on individual circumstances and the local market.

Meet "Ana Souza" (CarrerKid's Persona), a dedicated mother and high school teacher from Macaé, RJ. Concerned about her children's future, Ana seeks ways to complement their education at home, ensuring they are well-prepared for the job market.

The following screens showcase the app designed to help parents, like Ana Souza, educate their children about different work regimes, practical skills, and legal and fiscal aspects of employment. This app aims to bridge the gap in the current education system, providing comprehensive resources and interactive tools for at-home learning.

The following market estimates highlight the potential growth and adoption of our educational app in Brazil. Considering the unique challenges of the Brazilian educational system and the growing need for supplementary resources to prepare young people for the job market, these projections provide insight into the app's viability. By offering parents a valuable tool to enhance their children's understanding of work regimes and practical skills, we aim to create a significant impact on the future workforce. The estimates cover optimistic, realistic, and pessimistic scenarios, reflecting different levels of market engagement and support.

Market Analysis and Growth Scenarios

Optimistic Scenario:

Premises:

• High engagement from parents concerned with their children's education and preparation for the job market.
• Partnerships with schools and educational institutions to promote the app.
• Support from public policies focused on complementary education.

Projections:

1. Number of subscribers in the first year: 10 million x 1% = 100,000
2. Number of subscribers in the second year: 100,000 x 1.20 = 120,000

Annual Profit:

• First year: 100,000 x $478.80 = $47,880,000
• Second year: 120,000 x $478.80 = $57,456,000

Total Profit in 2 years:

• $47,880,000 + $57,456,000 = $105,336,000

Realistic Scenario:

Premises:

• Moderate engagement from parents and effective marketing campaigns.
• Limited support from schools, but growing interest among parents.
• Little to no support from public policies.

Projections:

1. Number of subscribers in the first year: 10 million x 0.5% = 50,000
2. Number of subscribers in the second year: 50,000 x 1.10 = 55,000

Annual Profit:

• First year: 50,000 x $478.80 = $23,940,000
• Second year: 55,000 x $478.80 = $26,334,000

Total Profit in 2 years:

• $23,940,000 + $26,334,000 = $50,274,000

Pessimistic Scenario:

Premises:

• Low engagement from parents and lack of marketing campaigns.
• No support from schools or public policies.
• Economic challenges that limit the adoption of new apps.

Projections:

1. Number of subscribers in the first year: 10 million x 0.1% = 10,000
2. Number of subscribers in the second year: 10,000 x 1.05 = 10,500

Annual Profit:

• First year: 10,000 x $478.80 = $4,788,000
• Second year: 10,500 x $478.80 = $5,027,400

Total Profit in 2 years:

• $4,788,000 + $5,027,400 = $9,815,400

Conclusion

This project, initially developed as educational research, highlighted the urgent need for tools that prepare young Brazilians for the job market. Creating an app that helps parents educate their children about work regimes, practical skills, and legal and fiscal aspects can fill a critical gap in the Brazilian educational system. With a significant potential market, the successful implementation of this app can transform how young people prepare for their careers, promoting independence and professional success from an early age.