Assessment: Wireframing for Video Streaming Service (Mobile)
Chosen Service: HBO Max
Device Type: Mobile (iOS/Android App)
Reason:
HBO Max is known for its premium shows and movies, but faces tough competition from Netflix, Disney+, and Amazon Prime. Focusing on mobile makes sense due to the growing preference for mobile consumption of content, especially among younger users.
| Competitor | Strengths | Weaknesses |
| Netflix | Excellent recommendations, fast UI | Overwhelming choices, lacks social |
| Disney+ | Family-focused UI, bundles | Limited personalization |
| Amazon Prime | Large library, X-Ray feature | Cluttered interface, poor curation |
| HBO Max | Premium content, curation | Dull UI, lacks community features |
User Needs Identified:
- Better discovery of niche or personalized content.
- Social interactivity (watch parties, comments).
- Gamification to increase engagement.
- Faster, more intuitive UI for on-the-go users.
Reviews
2 reviews
"Great job, Sylvana! I love how intuitive the flow is—from mood selection to preview interaction. The vertical carousel for quick previews is a smart touch, especially for users who want to browse efficiently. A few thoughts: you could consider adding a visual indicator for selected mood tiles and possibly an action button (like 'Add to Watchlist') on the preview screen to enhance user engagement. Overall, this is a clean and user-focused concept!"
Hello Sylvana
Your wireframe offers a clear, emotion-based navigation with mood tiles like Laugh and Inspire, which help users connect instantly with relevant content. The vertical carousel of short previews mimics popular formats like Reels, ideal for mobile viewing. The design is minimalistic and intuitive, keeping the focus on content.
Here are a couple of ideas for improvement. First, stronger branding elements (like HBO Max's colors or typography) could enhance recognition. Second, add feedback to interactions like tapping “+” or play. Finally, introducing social features such as reactions or watch parties could increase user engagement and retention.
Keep going — this has great potential!
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