404 Fintech Platform
The right product should help users recognize, diagnose, and recover from errors. That's why I decided to design a 404 page that offers a brief and clear explanation using simple language that everyone can understand. Most users will appreciate short sentences and everyday vocabulary that doesn't sound too formal or detached. I've tried not to sound too generic or vague by stating that content is no longer available.
I've chosen a minimalist design by incorporating relevant visuals and a clear call-to-action that allows users to return to the previous page or the homepage. By doing that, I subtly suggested steps users can take to solve their problem. In addition to CTA buttons, users can use the search bar and other links to navigate the site.
Red is often associated with danger and attracts attention because it sparks emotions of urgency, energy, and passion. Moreover, designers use red for CTAs or error messages.
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From brief
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Reviews
2 reviews
I find the page is well-designed. The content effectively outlines the problem and provides solutions. However, the illustration may not be entirely relevant to the fintech industry, despite effectively conveying the message. I suggest reconsidering the "Go back" button, as users arriving at the page from Google won't benefit from it.
I'd recommend adding more spacing between lines: elements are too cramped.
Thank you anyway for your effort!
I think this 404 can help the user feel less confused about what is going on and you are giving them the possibility of exiting the page and continuing the navigation.
Improvement suggestions:
- I'm skeptical that the user can go both back a step and to the home page - usually the only possible action is going back to the home page.
- Make the shadow softer on the buttons for a more modern look (check out Beautiful Shadows plugin on Figma)
- In general, be careful of using red as a main color as, like you said, red is associated with errors in a typical UI. So if you plan to use it again in the future as primary color, check out other brands first to study how they use it without having the user feel overhwelmed.
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