Visual hierarchy is the principle of arranging elements to show their order of importance. A clear visual hierarchy helps designers guide users to desired actions. It also helps users understand the information. On the contrary, the lack of hierarchy or emphasis on every element makes confusing and messy designs.

You can establish visual hierarchy using:

• size
• color
• contrast
• alignment
• repetition
• proximity
• negative space
• and texture and style^[1]

In the example, the title, logo, and CTA button are emphasized with size, negative space, and style.