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Service blueprint
Exercise

Service blueprint

Experience map
Exercise

Experience map

User flow diagram
Exercise

User flow diagram

Customer journey map
Exercise

Customer journey map

Empathy map
Exercise

Empathy map

Site Map
Exercise

Site Map

Storyboard
Exercise

Storyboard

Progress trackers
Exercise

Progress trackers

User flows
Exercise

User flows

What are experience maps?
Exercise

What are experience maps?

Mapping the competition
Exercise

Mapping the competition

High-level maps
Exercise

High-level maps

Phases
Exercise

Phases

Jobs to be done
Exercise

Jobs to be done

Specific users, scenarios, and goals
Exercise

Specific users, scenarios, and goals

Create user journeys
Exercise

Create user journeys

What are user journey maps?
Exercise

What are user journey maps?

Hypothesis vs research
Exercise

Hypothesis vs research

Defining user stages
Exercise

Defining user stages

Current vs future
Exercise

Current vs future

“What if?” lane
Exercise

“What if?” lane

Mapping the customer
Exercise

Mapping the customer

Mapping the business
Exercise

Mapping the business

Channels
Exercise

Channels

Low-fidelity vs high-fidelity
Exercise

Low-fidelity vs high-fidelity

Storyboards
Exercise

Storyboards

What is CJM (Customer Journey Mapping)
Exercise

What is CJM (Customer Journey Mapping)

Backstage processes
Exercise

Backstage processes

Emotional journeys
Exercise

Emotional journeys

Main actor
Exercise

Main actor

Stakeholders
Exercise

Stakeholders

Actions
Exercise

Actions

Visualizing user journey with scenarios and storyboards
Exercise

Visualizing user journey with scenarios and storyboards

Acquisition funnel
Exercise

Acquisition funnel

Exercise

Identifying key touchpoints in the user lifecycle

Integrating feedback loops into the customer journey
Exercise

Integrating feedback loops into the customer journey

Implementing the Hook model - trigger and action
Exercise

Implementing the Hook model - trigger and action

Understanding the basics of customer journey mapping
Exercise

Understanding the basics of customer journey mapping

Exercise

Measuring the impact of journey map improvements

Exercise

Creating journey maps for different user segments

Exercise

Visualizing the path to user activation and engagement

Journey mapping
Exercise

Journey mapping

Connecting digital and physical touchpoints
Exercise

Connecting digital and physical touchpoints

Exercise

Matching map types to business objectives

Signs of friction in UX
Exercise

Signs of friction in UX

Exercise

Cross-functional collaboration in roadmapping

Implementing the Hook model - variable reward and investment
Exercise

Implementing the Hook model - variable reward and investment

Exercise

Choosing maps for product development

Stakeholder mapping
Exercise

Stakeholder mapping

Analyzing emotional highs and lows in the journey
Exercise

Analyzing emotional highs and lows in the journey