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Customer Retention Exercises

Explore hands-on “Customer Retention” exercises to sharpen your skills and level up your craft. Want more? Browse all search results

Credibility
Exercise

Credibility

UX Design Principles
Exercise

Comparing gross and net MRR churn

Introduction to Churn Metrics and Analysis
Exercise

Retention vs. churn: key differences

Introduction to Churn Metrics and Analysis
Lack of engagement
Exercise

Lack of engagement

Common Causes of Customer Churn
Churn and customer feedback loops
Exercise

Churn and customer feedback loops

Introduction to Churn Metrics and Analysis
Value-based segmentation to prioritize high-value customers
Exercise

Value-based segmentation to prioritize high-value customers

Segmentation and Churn Prevention Strategies
Acquisition funnel
Exercise

Acquisition funnel

Measuring Success
Retention metrics
Exercise

Retention metrics

Measuring Success
Targeting at-risk segments with tailored offers
Exercise

Targeting at-risk segments with tailored offers

Segmentation and Churn Prevention Strategies
Pricing issues
Exercise

Pricing issues

Common Causes of Customer Churn
Segmenting based on feedback and customer satisfaction
Exercise

Segmenting based on feedback and customer satisfaction

Segmentation and Churn Prevention Strategies
Exercise

Measuring the success of loyalty programs

Building Loyalty Programs to Retain Users
Understanding feature stickiness
Exercise

Understanding feature stickiness

Designing Sticky Features
Using customer lifecycle stages for segmentation
Exercise

Using customer lifecycle stages for segmentation

Segmentation and Churn Prevention Strategies
Behavioral segmentation to address disengagement
Exercise

Behavioral segmentation to address disengagement

Segmentation and Churn Prevention Strategies
Exercise

Competitor influence

Common Causes of Customer Churn
Key aspects of customer feedback loops
Exercise

Key aspects of customer feedback loops

Feedback Loops and Continuous Improvement
Understanding feedback loops
Exercise

Understanding feedback loops

Feedback Loops and Continuous Improvement
Lack of customer feedback
Exercise

Lack of customer feedback

Common Causes of Customer Churn
Analyzing Net Promoter Score (NPS)
Exercise

Analyzing Net Promoter Score (NPS)

Feedback Loops and Continuous Improvement
Exercise

Implementing A/B testing for retention

Feedback Loops and Continuous Improvement
The importance of community in user retention
Exercise

The importance of community in user retention

Building Community and Leveraging Social Proof
Developing re-engagement campaigns for inactive users
Exercise

Developing re-engagement campaigns for inactive users

Mastering Email and In-App Messaging for Retention
Demographic segmentation and personalized retention strategies
Exercise

Demographic segmentation and personalized retention strategies

Segmentation and Churn Prevention Strategies
Understanding user retention through loyalty programs
Exercise

Understanding user retention through loyalty programs

Building Loyalty Programs to Retain Users
Key components of successful loyalty programs
Exercise

Key components of successful loyalty programs

Building Loyalty Programs to Retain Users
Implementing tiered loyalty structures
Exercise

Implementing tiered loyalty structures

Building Loyalty Programs to Retain Users
Lack of product updates
Exercise

Lack of product updates

Common Causes of Customer Churn
Designing a point-based reward system
Exercise

Designing a point-based reward system

Building Loyalty Programs to Retain Users
Creating incentives to encourage user return
Exercise

Creating incentives to encourage user return

Re-engagement Campaigns for Dormant Users
Understanding user dormancy and its impact
Exercise

Understanding user dormancy and its impact

Re-engagement Campaigns for Dormant Users
Exercise

Balancing monetary and non-monetary rewards

Building Loyalty Programs to Retain Users
Exercise

Building a basic churn prediction model

Predictive Analytics and Machine Learning for Churn
Selecting testable strategies
Exercise

Selecting testable strategies

A/B Testing Churn Reduction Strategies
Implementing win-back advertising strategies
Exercise

Implementing win-back advertising strategies

Re-engagement Campaigns for Dormant Users
Exercise

Building prediction models

Implementing Early Warning Systems
Choosing success metrics
Exercise

Choosing success metrics

A/B Testing Churn Reduction Strategies
The AARRR framework
Exercise

The AARRR framework

Bottleneck Metrics
Exercise

Understanding the basics of predictive analytics for churn

Predictive Analytics and Machine Learning for Churn
Exercise

Creating exclusive benefits for loyal users

Building Loyalty Programs to Retain Users
Exercise

Setting goals for re-engagement campaigns

Re-engagement Campaigns for Dormant Users
Exercise

Exploring key data sources for churn prediction

Predictive Analytics and Machine Learning for Churn
Exercise

Success metrics that matter

What PMs Actually Do
Exercise

Feedback loop decay detection

Feedback Loops & Transparency
Personalizing rewards for enhanced user engagement
Exercise

Personalizing rewards for enhanced user engagement

Building Loyalty Programs to Retain Users
Exercise

Implementing real-time churn prediction systems

Predictive Analytics and Machine Learning for Churn
Designing engaging email templates for retention
Exercise

Designing engaging email templates for retention

Mastering Email and In-App Messaging for Retention
Optimizing the re-entry experience for returning users
Exercise

Optimizing the re-entry experience for returning users

Re-engagement Campaigns for Dormant Users
The story behind the numbers
Exercise

The story behind the numbers

Digging into Data
Exercise

Interpreting model results for business insights

Predictive Analytics and Machine Learning for Churn