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Experience map
Exercise

Experience map

Customer journey map
Exercise

Customer journey map

Provide visible exit options to make users feel in control
Exercise

Provide visible exit options to make users feel in control

Avoid making users feel guilty and experience a fear of missing out
Exercise

Avoid making users feel guilty and experience a fear of missing out

Privacy zuckering
Exercise

Privacy zuckering

Phases
Exercise

Phases

Jobs to be done
Exercise

Jobs to be done

Avoid asking trick questions
Exercise

Avoid asking trick questions

Scaremongering
Exercise

Scaremongering

Sneaking items into users' carts
Exercise

Sneaking items into users' carts

Exercise

Bait and switch

“What if?” lane
Exercise

“What if?” lane

Provide helpful defaults that improve user experience
Exercise

Provide helpful defaults that improve user experience

Avoid hiding costs to lure users in
Exercise

Avoid hiding costs to lure users in

Channels
Exercise

Channels

Disguised ads
Exercise

Disguised ads

Storyboards
Exercise

Storyboards

Avoid forcing users to stay subscribed
Exercise

Avoid forcing users to stay subscribed

What is CJM (Customer Journey Mapping)
Exercise

What is CJM (Customer Journey Mapping)

Provide clear and accurate information based on user needs
Exercise

Provide clear and accurate information based on user needs

Friend spam
Exercise

Friend spam

Price comparison prevention
Exercise

Price comparison prevention

Backstage processes
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Backstage processes

Emotional journeys
Exercise

Emotional journeys

Main actor
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Main actor

Stakeholders
Exercise

Stakeholders

Actions
Exercise

Actions

CES
Exercise

CES

CSAT
Exercise

CSAT

Exercise

NPS

Sentiment tracking
Exercise

Sentiment tracking

Key aspects of customer feedback loops
Exercise

Key aspects of customer feedback loops

Connecting digital and physical touchpoints
Exercise

Connecting digital and physical touchpoints

Exercise

Understanding the peak-end rule

Exercise

Improvement tracking

Exercise

Support ticket analytics

Exercise

Satisfaction segments

Customer journey mapping
Exercise

Customer journey mapping

Service blueprint
Exercise

Service blueprint

Exercise

When to create customer journey maps

Exercise

Experience map

Online reviews and feedback
Exercise

Online reviews and feedback

Mapping support technologies
Exercise

Mapping support technologies

The impact/effort matrix
Exercise

The impact/effort matrix

The touchpoints layer
Exercise

The touchpoints layer

Mapping emotional journeys
Exercise

Mapping emotional journeys

Exercise

Building service user actions

Exercise

Customer interviews

What is customer journey mapping?
Exercise

What is customer journey mapping?

Exercise

Journey mapping for business growth