User action-based onboarding microcopy
A common misconception is that onboarding happens only during the first interaction. In reality, it can occur at different stages, such as during sign-up, post-registration with a welcome tour, or when new features are introduced. The main goal of onboarding is to guide users through the interface or feature, encouraging ongoing engagement. While intuitive design is important, onboarding helps boost retention, especially since 20% of mobile apps are ignored or uninstalled after the first use.[1]
Identify users' primary goals and avoid distractions with unnecessary features. Consider these questions:
- What value do users gain from the product or feature?
- What steps should they take to achieve that value?
- What potential challenges might they face?
- How familiar are new and existing users with similar features?
Pro Tip: Teach users by doing. For example, a taxi app can guide users to select a destination, order a taxi, and even cancel it to learn the process firsthand.
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