Clarity in action-based microcopy

The main focus of action-based copy is clarity. Your copy can sound witty, easy-going, and casual, but never at the expense of clarity. After all, concise and straightforward labels will benefit all users, including those with cognitive impairments, older adults, and international users.

You can call your copy clear when:

• The copy uses plain language and is profoundly contextual, so users don't need to think twice before pressing a button or clicking a link.
• The sentences are short and snappy with not more than 5-8 words per sentence.
• The text is stripped of word clusters (for example, "with regards to," "in terms of," "by means of," etc.), idioms, slang, technical jargon, abbreviations, double negatives, and culturally-specific references.