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Cut off unnecessary words

Cut off unnecessary words Bad Practice
Cut off unnecessary words Best Practice

When crafting microcopy for buttons, clarity and brevity go a long way. Users typically scan rather than read, and UI elements often come with space limitations. This means every word on your button should be essential.

Here are some go-to tips for choosing the right words:

  • Use verbs: Words like "Buy," "Submit," or "Download" make it clear what action will occur.
  • Be specific: Instead of vague labels like "Go" or "Send," use "Search" or "Subscribe" to provide more context.
  • Keep it short: Limit the label to two to three words to ensure it's scannable and fits well within the button.

Pro Tip: It’s okay to ignore some grammar rules — like leaving out articles or prepositions — in favor of better UX as long as the meaning is still clear.

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