Showcase sub-brands

Large multinational organizations often use their website footers to link to their sub-brands. This serves two main purposes:

First, it showcases the breadth and diversity of the parent organization's portfolio. By displaying links to various sub-brands, visitors can see the range of services or products offered, reinforcing the brand's presence in multiple sectors.

Second, it aids user navigation. For visitors seeking specific solutions or products, these footer links provide a convenient way to explore relevant sub-brands. This enhances user experience by simplifying navigation and directing traffic more efficiently across the organization's platforms, ensuring visitors find what they need.