Entry point analysis examines how users first discover and enter your product's conversion funnel. Different entry points often lead to varying conversion patterns and success rates. Understanding these patterns helps optimize acquisition channels and create better first-time user experiences for each entry point.

Users might enter through various channels like organic search, paid ads, social media, or direct visits. Each channel tends to bring users with different intentions and expectations. For instance, users from product review sites might convert better than social media visitors because they're further along in their decision process. Analytics tools track these entry sources and their corresponding conversion rates.

Compare user behavior patterns across different entry points to identify your most valuable acquisition channels. Look for entry points that bring users who not only convert well but also show strong engagement and retention. This helps focus marketing efforts on channels that bring the highest quality traffic and guides improvements to landing pages and onboarding flows.