Use parallel language cautiously

Parallel language in website navigation means using the same parts of speech for all menu items to create a sense of cohesion and consistency. When used well, it helps users understand and navigate the site. However, forcing parallel language can make things worse if categories don’t naturally fit into the pattern. For example, think of a travel website with navigation options: "Book Flights," "Find Hotels," "Car Rentals," "Travel Guides," and "Customer Support." The first two options are verbs, while "Car Rentals" and "Travel Guides," and "Customer Support" are noun phrases.

However, forcing everything into a single part of speech, like changing "Travel Guides" to "Read Travel Guides," might make the navigation labels redundant and confusing. It’s better to use natural and clear language that fits the context, ensuring users can easily find what they need. Focus on clarity and user understanding rather than strict consistency in wording style.