Strategy value

Good information architecture should create 4 unique but interconnected types of value — strategic value, design value, user value, and technological value.^[1]

Strategy value relates to how well the structure of the digital interface aligns with the company's business goals. For instance, if a company's goal is to increase product sales, the site's content and layout would be designed to guide users toward making a purchase. This could involve showcasing popular products on the homepage or having a clear and easy-to-use checkout process.

Having a strong strategy value means the digital interface is not just aesthetically pleasing, but also supports and actively contributes towards the achievement of business objectives. This helps make informed decisions about what content to include and how to arrange it, ultimately resulting in a more effective and successful digital interface.