Logotype

A logotype is a type of logo where the brand's name or initials become the focal point of the design. Unlike symbol-based logos, logotypes rely on text—often stylized or customized—to convey the essence of the brand. Examples like Google and Coca-Cola demonstrate how effective a well-designed logotype can be in building brand recognition.

By leveraging typography and sometimes incorporating subtle design elements, logotypes offer a straightforward yet powerful way to establish a brand's visual identity. This makes them a go-to choice for businesses seeking a classic, easily recognizable branding strategy.