Interaction design (IxD) focuses on the moment when users interact with a product. The goal of interaction designers is to improve users' interactive experience with a product. This can be done through text, graphics, voice commands, touch gestures, and other means.

The key activities that an interaction designer performs include:

• Forming a design strategy: Interaction designers explore users' behavior and mental models through research to understand their final goals.
• Wireframing and prototyping interactions: Interaction designers create prototypes to test concepts with users.

In small companies, this role is usually performed by a UX designer.

Interaction design and user experience have very similar goals and areas of work. However, UX is a broader concept covering the overall experience between users and the product, not just the interactions.^[1]