Microcopy is those tiny bits of text you see near buttons, in forms, or in instructions on websites or apps, helping users know what to do next. Imagine trying to fill out an online form and not knowing what information to put in each box. Microcopy is there to assist you by providing hints like "Enter your email address here."

These small phrases are more critical than they may appear. They guide users and can even create a more pleasant experience. If done well, microcopy speaks to users in a conversational tone, making them feel comfortable and understood. It helps to remove confusion and encourages them to take the desired action, whether that's signing up for a newsletter, making a purchase, or sharing information.