Result communication

Effective communication of research findings and design decisions builds trust and alignment across cross-functional teams. Clear visualization of data alongside compelling user stories helps stakeholders understand both the what and why behind design choices. For example, when presenting a navigation redesign, combining analytics data showing a 23% drop-off rate at menu level 2 with actual user quotes like "I can't find where to manage my subscriptions" helps stakeholders understand both the quantitative impact and human context of the problem.

Moreover, different audiences require different communication approaches.^[1] Executives might need high-level metrics and business impact, while development teams need detailed user behaviors and technical implications. Tailoring the presentation of findings to each audience while maintaining consistency in core messages helps drive alignment and action.

Use research repositories and decision logs to create lasting documentation of how insights led to specific design choices. For example, a decision log entry might track how the team moved from user feedback ("65% of users struggle with account creation") through solution exploration (A/B testing of three form designs) to final implementation (simplified two-step registration increasing completion rates by 34%). Regular sharing sessions, like monthly insight roundups or weekly design critiques, keep stakeholders informed and engaged while building a culture of evidence-based design.